Code of ethics and responsible tourism
LUNAJE LUXE TRAVEL S.A.S. · Tax ID (NIT) 902053409-8 · RNT 287883 and 287881
Last updated: September 29, 2026
This is an English translation provided for convenience. In case of any discrepancy, the Spanish version shall prevail.
At LUNAJE LUXE TRAVEL S.A.S. we believe that travel goes beyond visiting destinations; it is an opportunity to connect people, cultures and experiences in a conscious, respectful and transformative way. Our commitment is grounded in the principles of integrity, transparency, sustainability, respect for people, legal compliance and social responsibility, which guide each of our relationships with travelers, providers, partners and communities.
Responsible tourism
LUNAJE promotes responsible travel experiences that respect local communities, value cultural diversity, encourage care for the environment and contribute to the sustainable development of destinations. We seek to encourage conscious practices that allow every traveler to enjoy the world responsibly, creating a positive impact on both people and the natural environment.
Respect for communities and culture
The agency promotes respect for the customs, traditions and cultural expressions of each destination, encouraging responsible and empathetic behavior from travelers and business partners. We reject any discriminatory or disrespectful conduct that negatively affects host communities or the cultural heritage of the places visited.
Environmental commitment
At LUNAJE we encourage practices aimed at protecting the environment and using natural resources responsibly. We promote reducing negative impacts on ecosystems, proper waste management and respect for wildlife and plant life, prioritizing experiences and partners committed to sustainability and conservation.
Business ethics
All our business relationships are based on honesty, transparency, compliance and respect. We strive to provide clear and truthful information about our services, conditions and travel experiences, avoiding misleading practices or advertising that could mislead our travelers or partners.
Relationships with clients and providers
LUNAJE is committed to providing close, organized and professional service, fostering relationships built on trust, support and service quality. We also seek to work with providers and partners who share our ethical principles and our commitment to responsible tourism, building sustainable and transparent business relationships.
Protection of children and adolescents
LUNAJE absolutely rejects any form of commercial sexual exploitation of children and adolescents, as well as human trafficking and any conduct that violates their rights. The agency will act in accordance with current Colombian law and will promote safe, responsible and respectful tourism environments for everyone.
Equality and respect
We promote relationships based on respect, inclusion and dignified treatment of all people, without discrimination on the grounds of gender, nationality, religion, sexual orientation, social status, disability or ethnic origin. We believe in tourism that connects cultures and people through empathy and mutual respect.
Traveler safety and well-being
LUNAJE will strive to work with operators and providers that offer safe and well-organized conditions for every travel experience. Our goal is to support travelers responsibly, providing clear information and promoting memorable experiences under appropriate standards of quality and compliance.
Digital and communications commitment
The communications and content published by LUNAJE will seek to be clear, respectful, responsible and consistent with the reality of the services offered, avoiding misleading advertising and strengthening transparent relationships with clients and partners.
Regulatory compliance
LUNAJE will carry out its activities in accordance with applicable Colombian law, including Law 300 of 1996 (General Tourism Law), Law 1480 of 2011 (Consumer Protection Statute), Law 1581 of 2012 on personal data protection and Law 679 of 2001 on the prevention of commercial sexual exploitation of children and adolescents, as well as other applicable commercial, environmental and tourism regulations.
Our commitment
At LUNAJE we continuously work to strengthen a business culture based on trust, responsibility, respect for people and the creation of memorable experiences. We believe in tourism that inspires, transforms and connects people with the world in an authentic and conscious way.